The K·Beauty Plug
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Brand protection · Ieum by The K·Beauty Plug

Your brand is on US shelves. Make sure it's on your terms.

Off-list sellers, diverted stock and copies don't start on Amazon — they start upstream. We watch the US marketplaces your customers buy on, give you the policy documents that make that monitoring enforceable, and scan the Chinese wholesale source where diversion begins.

Request a China Source Check Enter the Brand Hub

Brand protection

Watch the shelf. Watch the source. Hold the line.

Three layers, from the US storefront all the way back to the Chinese wholesale floor.

01 · The shelf

Plug Watch

Plug Watch · marketplace monitoring

Every listing of your brand, as it appears. We monitor Amazon, TikTok Shop and Google Shopping for listings of your products, every day — and flag the moment an off-authorized-list seller appears. We tell genuine resale (legal, first-sale) apart from a commercial listing worth acting on, so you never chase the wrong one.

02 · The policy

Toolkit

New

Brand Protection Toolkit

The policies that give monitoring teeth. Two founder-ready documents, yours to download from the Hub: a unilateral US MAP policy (set and enforce an advertised-price floor) and an authorized-reseller agreement (approved channels, anti-diversion, authenticity, MAP acknowledgment).

Templates to adapt with your own counsel — not legal advice.

03 · The source

China Source Check

New

China Source Check

See where diversion begins — before the US shelf. A one-time scan of 1688, the wholesale source where US diversion and copies originate. We reverse-image-search your hero photos and match your brand's Chinese name, then hand you every listing: the supplier, the wholesale price and minimum order, and whether it's being single-unit dropshipped to US resellers.

From $500 · one-time

vs. $15k–$100k/yr enterprise tools

A check, not a contract. Hand-verified before it reaches you.

Ask about a China Source Check

We report. You decide. We tell you what the platforms and marketplaces display — the seller, the listing, the price, the date. We never assert a product is counterfeit and never file on your behalf. You assess the facts and choose what to do.

Common questions

What is Plug Watch?
Plug Watch is our daily monitoring of the US marketplaces your customers actually buy on — Amazon, TikTok Shop and Google Shopping. We record every listing of your products as it appears and flag the moment a seller outside your authorized list shows up. We also tell genuine resale, which is generally legal under the first-sale doctrine, apart from a commercial listing worth acting on, so you don't chase the wrong one.
What's in the Brand Protection Toolkit?
Two founder-ready documents you download from the Brand Hub: a unilateral US MAP policy that sets and enforces an advertised-price floor, and an authorized-reseller agreement covering approved channels, anti-diversion, authenticity and MAP acknowledgment. They are templates to adapt with your own counsel — not legal advice.
What is a China Source Check?
A one-time, source-level scan of 1688, the Chinese wholesale marketplace where US diversion and copies often originate. We reverse-image-search your hero photos and match your brand's Chinese name, then hand you every listing with the supplier, the wholesale price, the minimum order quantity and whether it is being single-unit dropshipped to US resellers. From $500, hand-verified before it reaches you.
Is this a cheaper alternative to enterprise tools like Red Points?
It covers different ground at a very different price. Enterprise brand-protection platforms typically run $15,000–$100,000 a year on an annual contract and centre on automated enforcement filings. We monitor the US marketplaces daily, hand you the policy documents that make monitoring enforceable, and offer a one-time source scan from $500. We report observed facts and never file on your behalf — you decide what to do with them.

Start where the problem starts.

A China Source Check is one-time, from $500, and hand-verified. Monitoring and the policy toolkit live inside the Brand Hub.

Request a China Source Check See the whole Ieum program