Ieum · U.S. Launch Check
Start with an Ieum U.S. Launch Check
Get a clear, practical plan for preparing one hero product for the U.S. — compliant claims, the right ingredient panel, real pricing and landed cost, and a retailer pathway. One brand, one product, one focused engagement.
What is a Launch Check?
A focused, one-time review of one hero product for the U.S. market.
What it isn't: not legal/FDA approval, not manufacturing/importing, and not a guarantee of retailer placement or Plug Verified status.
Ieum is built for emerging, founder-led brands — the ones with great products but no giant marketing budget. If you're a small Korean brand trying to reach the US without selling out or paying for rankings, this is for you.
How Ieum works, from one founder to another
One honest connection, four small wins.
01 · Discover
Your story, told right.
An editorial Discover page that leads with who you are — story first, never a spec sheet.
02 · Verify
The mark you can't buy.
Earn Plug Verified — our dojang-sealed proof you're authentic and independently vetted. Earned, never paid for.
The mark you can't buy — earned, never sold.
What Plug Verified means03 · Spotlight
New eyes, every week.
A spot in The Tuesday Plug, our weekly feature to a purchase-ready US audience on Instagram & TikTok.
04 · Connect
Placed where you belong.
Warm, genuine introductions to the independent US shops that hunt for brands exactly like yours.
Discovery, verification, and the weekly spotlight are free — always. You earn the mark; it's never for sale. Paid options (from $800/mo) only amplify what you earned — never a ranking.
Read our honesty contract →·See how the Demand Index is calculated →
Here's what your brand page looks like
Real editorial, not a template.
ELOREA
The name fuses Elements + Korea.
View brandThis is a real brand page on our site — view the full profile →
A note from our founder
I know how hard it is to get seen.
When I fell for K-beauty, the deeper I looked, the more incredible small brands I found — ones almost nobody was talking about. Not because they weren't good enough, but because they couldn't outspend the giants. I grew up in a small town in Hawaii, where looking out for each other is just how life works.
The K·Beauty Plug is that instinct, built for brands like yours: real discovery in front of US customers, tools and resources to help you grow, and a promise baked into how we work — we rank by value and merit, never by who pays. You can't buy your way up here. You earn it.
That's 이음 (ieum) — the honest connection. It's the whole company.
— Wendle, Founder
Ieum · Brand Hub
Your founder toolkit
Every tool below is built for small, emerging brands — not big marketing departments. Get US-ready, understand your market, and earn the Plug Verified seal. Neutral market data — it never affects your ranking.
Get US-ready
US Listing localizer
Turn a Korean listing into US-market, claims-safe copy — AI-drafted with Plug Studio, reviewed by our team.
Compliance & claims
An AI claim-flagger that catches FDA/FTC-risky claims and rewrites them, plus label-readiness and MoCRA checklists.
INCI converter
Submit a Korean ingredient panel; get it back in US INCI order.
Performance
Coming soonHow your published assets are performing.
Your market (neutral data)
Pricing & MAP Advisor
Where your live US prices sit against the market, plus a MAP floor worth protecting.
Plug Watch
Seller monitoring, price-gap and MAP-breach alerts across the channels we track.
Retailer Pitch Kit
Your price, coverage and demand data as a buyer-ready one-pager and slide deck — plus an AI-drafted, claims-safe outreach email.
Connect
A directory of US retail buyers matched to your brand, an AI pitch writer in your own voice, and a simple outreach pipeline — you send from your own inbox.
Landed-cost calculator
Duty, freight and fees → the real US price that leaves margin, with a built-in HS-code helper.
Visibility into your market — never a better spot in it. Walled off from our rankings and verdicts, always.
Also on the way: Signal (your demand, decoded) and review-integrity flags.
Keep going, only if it's useful
Founding partners lock in $76/month for life (standard plans from $125/month later). If you only need the Launch Check once, that's perfectly fine.
Need content too?
The Plug Studio — paid content production.
A separate product from partnerships. We make short-form UGC, launch campaigns, and always-on content for K-beauty brands. Studio work is paid for the craft — never for a ranking or a verdict.
What we ask
You don't need a huge team or a US office. We look for founder-led brands that are ready to show up honestly.
- Real K-beauty brand — Korean-founded, Korean-made, or both.
- You ship to the US (DTC, via partner, or international shipping).
- 5 minutes to fill out the application.
A connection you could buy would be worthless.
That's the whole idea. Being featured is free, every affiliate link is disclosed, and no fee ever moves a ranking. The value of our word is that it isn't for sale.
이음 — made with care, connected with honesty
We review applications weekly. You'll hear from us within 7 days.