A curated directory, inside The K-Beauty Plug's Brand Hub, of US retail buyers for Korean beauty brands, with the route to reach each and a pitch you send yourself.

Do you contact retailers for me?

No. Connect is self-serve — it drafts a pitch in your voice that you send yourself. The Plug never sends on your behalf.

Can I pay to be featured or ranked higher?

No. Retailers are chosen by a transparent rule and placement is never for sale.

Which US retailers are included?

42 across K-beauty specialists, clean & indie, department & prestige, mass, and Asian grocery — from Sephora and Ulta to Soko Glam and H Mart.

How current is the directory?

Every entry is verification-dated; vendor links are re-checked automatically each week and re-verified monthly.

Korean and K-beauty brands entering or growing in the US market.

Ieum · Connect

Find the US retail buyers who actually want a brand like yours.

Connect is a curated directory inside the Brand Hub — 42 US retailers, each verification-dated, with the buyer or vendor route to reach them, a fit score you can argue with, and a pitch drafted in your voice that you send yourself. We never send on your behalf, and placement is never for sale.

Enter the Brand Hub See how Ieum works

What you get

The buyer, the route, and an honest read on fit.

Curated, not comprehensive

42 US retailers across the tiers that matter: K-beauty specialists (Soko Glam, Peach & Lily, Ohlolly), clean & indie (Credo, The Detox Market, Bluemercury), department & prestige (Sephora, Ulta, Nordstrom, Macy's), mass (Target, CVS, Walmart), and Asian grocery (H Mart, Weee!). Curated beats a 100k-contact list you'd never use.

The route in, dated

For each retailer, the real first-party vendor/wholesale page or the buyer to reach, with a “verified” date so you know it's current. Retailers running an open call for brands are flagged as actively seeking.

A fit score you can argue with

A plain rule (retailer type + region) shown with a “good fit when / probably not if,” so you see exactly why a retailer scores a 9 or a 6. Never a ranking that can be bought.

A pitch you own

The AI drafts outreach in your brand voice; you send it yourself from your own inbox. The Plug never sends on your behalf and never sells placement.

The readiness difference

A pitch that lands beats a pitch that's fast.

Most tools hand you a buyer and wish you luck. Connect checks that you're actually retail-ready first — compliant labeling, MoCRA, the commercial basics a buyer asks about — and shows you what's left before you pitch. It's guidance, not a gate: you can always pitch anyway. But a pitch that lands beats a pitch that's fast.

How it works

Three steps, all of them yours.

01
Browse & filter
Move through the US retailers by fit and contact readiness — the tier, the region, the route in.
02
Open a buyer
The AI drafts your pitch in your voice, using what the buyer actually asks for.
03
Send it yourself
Save it to your own Gmail or Outlook and send from your own inbox. It's your relationship.

We report. You decide. Connect shows you the buyer, the route, and an honest fit — it never sends on your behalf, and placement is never for sale. You earn your place; you can't buy it.

Common questions

What is Connect?: A curated directory, inside The K-Beauty Plug's Brand Hub, of US retail buyers for Korean beauty brands, with the route to reach each and a pitch you send yourself.
Do you contact retailers for me?: No. Connect is self-serve — it drafts a pitch in your voice that you send yourself. The Plug never sends on your behalf.
Can I pay to be featured or ranked higher?: No. Retailers are chosen by a transparent rule and placement is never for sale.
Which US retailers are included?: 42 across K-beauty specialists, clean & indie, department & prestige, mass, and Asian grocery — from Sephora and Ulta to Soko Glam and H Mart.
How current is the directory?: Every entry is verification-dated; vendor links are re-checked automatically each week and re-verified monthly.
Who is Connect for?: Korean and K-beauty brands entering or growing in the US market.

Enter the Brand Hub