For indie K-beauty brands
Get your K-beauty brand in front of US shoppers.
We're building the discovery layer for indie K-beauty — founder stories, real product pages, honest editorial. No inventory, no commissions, just discovery.
Apply to be featuredHere's what your brand page looks like
Real editorial, not a template.
Three ways in
Start free. Upgrade when it makes sense.
Two free tiers earn your way in. The third is a clearly-labeled Sponsored slot — walled off from rankings, best-value picks, and authenticity verdicts.
Auto
Listed
Free
- Every catalog product
- Auto brand page from catalog data
- Shows in A-Z directory
You submit
Verified
Free
- Everything in Listed, plus:
- Founder name, photo, city, year
- Brand story (1-3 paragraphs)
- Hero product callout
- Verified badge on your page
Sponsored · capped
Sponsored spotlight
from $800/mo
- Everything in Verified, plus:
- Spotlight slot on /discover
- Inclusion in monthly Drop
- Newsletter mention
- Editorial founder Q&A
- Labeled “Sponsored” on every placement
- Never affects rankings or best-value
Sponsored spotlights are capped at 4 slots per quarter to keep them meaningful. Eligibility is the same as Verified — real K-beauty brand, real product. We say no when it's not a fit. Read our honesty contract →
Need content too?
The Plug Studio — paid content production.
A separate product from partnerships. We make short-form UGC, launch campaigns, and always-on content for K-beauty brands. Studio work is paid for the craft — never for a ranking or a verdict.
What we ask
- Real K-beauty brand — Korean-founded, Korean-made, or both.
- You ship to the US (DTC, via partner, or international shipping).
- 5 minutes to fill out the application.
We review applications weekly. You'll hear from us within 7 days.