ABELTY
Discover · New on The Plug
Only glow.
No flaws.
No flaws.
Meet ABELTY — a vegan, clean K-beauty brand born to awaken skin’s natural vitality. Glow from within, powered by rice & squalane.
Vegan
Clean & eco-conscious
For sensitive skin
Why ABELTY exists
All beauty lies in vitality.
The name says it: ABEL = vitality — All Beauty Lies in Vitality. ABELTY was born to awaken skin’s innate power to breathe and renew. Rooted in Korea’s rice-and-food beauty wisdom, every formula pairs clean, vegan ingredients with skin science to help skin regain balance and reveal its own healthy glow.
The ritual
Glow, layer by layer.
Best seller · Vegan first serum
Rice Squalane Glow Double Serum
A 77% moisture / 23% cream-oil double serum with 5% squalane — rice water for brightening, squalane for a lasting hydrating veil. Layered into one weightless step.
USD $2750 ml · 77:23 dual-layer · vegan
Vegan sun serum
Rice Niacinamide Moisture Sun Serum
SPF 50+ / PA++++ daily UV protection in a hydrating, soothing veil — niacinamide for brightening and a more even-looking tone.
USD $2450 ml · SPF 50+ / PA++++ · ships from Korea
Hero product
Rice Squalane Glow Double Serum
ABELTY’s signature vegan-first serum — 77% moisture, 23% cream oil, 5% squalane. Rice water for brightening, squalane for a lasting hydrating veil that leaves skin quietly luminous, never greasy.
50 ml · USD $27
77:23 dual-layer
Hypoallergenic & dark-spot tested
Rice · Squalane · Niacinamide
Where to buy · best value
Shop ABELTY, best price first.
We send shoppers to authorized sellers only — cheapest verified price first. At launch: ABELTY’s U.S. Amazon store (Glow Double Serum) and the official Delivered store (both serums, ships from Korea). More authorized retailers around September.
Prices shown for illustration; live prices are pulled per seller at publish. No pay-to-rank — ranking is by verified best value. Affiliate links disclosed.
ABELTY
Coming to The Tuesday Plug
The Tuesday Plug: ABELTY
A weekly social spotlight on one brand. ABELTY’s feature on the glow ritual is in the works — follow along and we’ll let you know when it goes live.
Spotlight coming soon
Follow @thekbeautyplug →
ABELTY products are cosmetics for the care and appearance of skin. This content is for brand discovery and is not intended to diagnose, treat, cure, or prevent any condition.