Discover · New on The Plug
All that Earth, for the skin you live in.
Eco-conscious Korean clean beauty built barrier-first: vegan-certified formulas with no harmful ingredients, clinically shown to improve skin barrier function by 75.92% after a single use.
Vegan certified (KR & JP)
Dermatest® Excellent
Non-comedogenic
Korea Beauty Awards #1 · 2025 & 2026
The brand story
It all started with one person.
EARTHAT began when a husband, watching his wife struggle with sensitive skin no matter what she tried, decided to create a cream just for her. He tested more than 30 of the market's most popular creams and studied every ingredient before formulating the very first product — the Comforting Cream. What began as a promise to one person has grown into a commitment to honest, eco-conscious skincare, inspired by the Earth's resilient vitality: "ALL THAT EARTH!"
+75.92%
skin barrier improvement after one use*
72 hrs
traditional earthenware strawberry fermentation
2× #1
Korea Beauty Awards 2025 & 2026
Hero product · The origin formula · 2025 Korea Beauty Awards #1
Comforting Cream
The cream that started EARTHAT — formulated by the founder for his wife's sensitive skin after testing more than 30 of the market's best-known creams. It calms redness and repairs the skin barrier (+75.92% after a single use*), with deep, lasting moisture gentle enough for every day, 365 days a year.
Skin barrier +75.92%*
Redness relief
Vegan formulated
Gentle for sensitive skin
The range
Two formulas. One barrier-first philosophy.
Best-value price check
Where to buy EARTHAT — authorized sellers only
Prices checked Aug 4, 2026 · Authenticity verified against EARTHAT's official channel list
Amazon US is currently EARTHAT's only authorized third-party channel in the United States. We only list authorized sellers. Brands are featured free of charge — no listing fee, no pay-to-rank. Some links are affiliate links, which may earn The K-Beauty Plug a commission at no cost to you; this never affects ranking.
The Tuesday Plug
EARTHAT spotlight — Tuesday, September 8
Live Tuesday, September 8 on @thekbeautyplug: the founder's story, both hero formulas, and the best-value breakdown. #discovertuesdays #tuesdayplug
*Clinical results from EARTHAT's own studies (skin barrier +75.92% after one use; instant radiance +249.22%). Individual results may vary. Products are cosmetics, not intended to diagnose, treat, cure, or prevent any disease. Prices and availability subject to change.