Discover · New on The Plug
All that Earth, for the skin you live in.
Eco-conscious Korean clean beauty built barrier-first: vegan-certified formulas with no harmful ingredients, clinically shown to improve skin barrier function by 75.92% after a single use.
Vegan certified (KR & JP)
Dermatest® Excellent
Non-comedogenic
Korea Beauty Awards #1 · 2025 & 2026



The brand story
It all started with one person.
EARTHAT began when a husband, watching his wife struggle with sensitive skin no matter what she tried, decided to create a cream just for her. He tested more than 30 of the market's most popular creams and studied every ingredient before formulating the very first product — the Comforting Cream. What began as a promise to one person has grown into a commitment to honest, eco-conscious skincare, inspired by the Earth's resilient vitality: "ALL THAT EARTH!"
+75.92%
skin barrier improvement after one use*
72 hrs
traditional earthenware strawberry fermentation
2× #1
Korea Beauty Awards 2025 & 2026
Hero product · The origin formula · 2025 Korea Beauty Awards #1
Comforting Cream
The cream that started EARTHAT — formulated by the founder for his wife's sensitive skin after testing more than 30 of the market's best-known creams. It calms redness and repairs the skin barrier (+75.92% after a single use*), with deep, lasting moisture gentle enough for every day, 365 days a year.
Skin barrier +75.92%*
Redness relief
Vegan formulated
Gentle for sensitive skin

The range
Two formulas. One barrier-first philosophy.

Strawbby Glow Serum
$20.00
30ml / 1.01 fl.oz · Serum
Brightening for radiant skin — smooths texture and preps a flawless makeup canvas. Non-comedogenic, suitable for acne-prone skin.
Best for: dullness · pigmentation · unevenness · blemishes
Shop on Amazon →

Comforting Cream
$26.00
50ml / 1.69 fl.oz · Moisturizer
The origin product — redness relief and barrier repair for sensitive skin, gentle enough for daily use 365 days a year. 2025 Beauty Awards #1, Next Beauty (Korea).
Best for: dryness · sensitivity · redness · aging
Shop on Amazon →
Best-value price check
Where to buy EARTHAT — authorized sellers only
Prices checked Aug 4, 2026 · Authenticity verified against EARTHAT's official channel list
Product
Retailer
Price
Status
Amazon US is currently EARTHAT's only authorized third-party channel in the United States. We only list authorized sellers. Brands are featured free of charge — no listing fee, no pay-to-rank. Some links are affiliate links, which may earn The K-Beauty Plug a commission at no cost to you; this never affects ranking.
The Tuesday Plug
EARTHAT spotlight
*Clinical results from EARTHAT's own studies (skin barrier +75.92% after one use; instant radiance +249.22%). Individual results may vary. Products are cosmetics, not intended to diagnose, treat, cure, or prevent any disease. Prices and availability subject to change.
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