How much K-beauty does the US import, and is Korea's share growing?
From January to June 2026, South Korea supplied 26.2% of US imports of beauty and skin-care preparations, up from 23.4% in the same months of 2025.
Korea imports, January–June 2026
$960.0 million
+12.0% vs January–June 2025
Korea share, January–June 2026
26.2%
23.4% in January–June 2025
Korea imports, April 2026 – June 2026
$550.6 million
+15.6% vs same 3 months a year earlier
Korea's share, rolling 3 months
Korea's share of US imports of HS 3304, each bar the 3 months ending that month, March 2024 – June 2026.
Context: US consumer prices for cosmetics changed +2.2% in the 12 months to June 2026 (CPI, US Bureau of Labor Statistics). This covers all cosmetics, perfume, bath and nail products — not K-beauty specifically.
How we measure this
We use official US Census Bureau import data for HS code 3304 (beauty, make-up and skin-care preparations), with South Korea as the country of origin. Values are general imports in US dollars, not adjusted for inflation. Monthly figures swing with shipment timing, so we lead with year-to-date and rolling 3-month totals. Data through June 2026, refreshed monthly. More on how we work is at method & exclusions.
Cite this page
The K-Beauty Plug. The US K-Beauty Record: US K-beauty imports & Korea's share. Edition of June 1, 2026. https://www.kbeautyplug.com/record/trade/2026-06-01. Accessed .
The US K-Beauty Record: K-Beauty Price Index · Shipping & duty terms · Method & exclusions
Past editions
Every edition keeps a permanent, dated address so a citation still points at the figure that was quoted. Editions are published only on days that pass our quality checks, so some dates have none.
- Jul 2026
- Jun 2026Viewing