Question 1

What does Plug Verified mean?

Accepted Answer

Plug Verified means an independent K-beauty brand has been checked by our team for authentic sourcing, authorized US sellers, and direct brand engagement. The seal is earned, not purchased, and it can be revoked if a brand's standing changes.

Question 2

Can a brand pay to become Plug Verified?

Accepted Answer

No. Verification is independent of advertising, sponsorship, or affiliate relationships. A brand may appear in a separate labeled Sponsored spotlight, but that never influences whether it earns or keeps the Plug Verified mark.

Question 3

How is Plug Verified different from a regular price comparison?

Accepted Answer

Price comparison pages rank the sellers we track by value. Plug Verified goes further: we check the seller's own authenticity policy and sourcing statements, record what we found and when, and revisit it regularly. We don't hold any brand's list of approved sellers — that judgment is the brand's.

Question 4

How often is Plug Verified re-checked?

Accepted Answer

We review verified brands on a rolling basis. If a verified brand's seller situation changes, the seal is suspended or removed until the issue is resolved.

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