US retail outreach · For K-beauty brands
Connect — reach the right US retail buyers.
Find the US retailers that fit your brand, see the role that actually handles brand submissions, and send a claims-safe pitch from your own inbox.
No pay-to-rank. We never send email on your behalf — you do.
What it is
The retail-outreach console small brands never get.
Connect is a directory of US retail buyers matched to your brand, an AI pitch writer that drafts outreach in your own brand voice, and a simple pipeline to track every conversation. Instead of guessing at a generic contact form, you see which retailers plausibly fit, why they fit, and how each one prefers to be approached — then you send the pitch yourself, from your own mailbox.
What Connect does
A buyer directory, not a scraped list
US retailers that plausibly carry Korean beauty, with the role that actually handles brand submissions and how that retailer prefers to be approached. Contact details stay behind login, for the brand working the pipeline.
Fit, scored transparently
Each retailer carries a plain fit score with the reasoning shown — specialist, clean and indie, department, big box — so you spend your week on the doors that could realistically say yes.
An AI pitch writer in your voice
Drafts a subject line and outreach email from your own brand profile, angled for that retailer type, in your first-person founder voice. Grounded in your real profile — no invented metrics or certifications.
Claims-safe before it leaves your hands
Every draft passes the same US cosmetic-claims guardrail as our compliance checker, so risky drug or therapeutic language is rewritten before a buyer ever reads it.
Your inbox, your send
Open the finished draft in Gmail or Outlook, copy it, or download it as an .eml — then press send yourself. The app never sends on your behalf.
A pipeline you can actually work
Saved, to contact, contacted, in talks, won. Mark a pitch sent and Connect sets a follow-up reminder five days out — a reminder only, never an automatic email.
How it works
- 1
Browse and filter US retail buyers by fit for your brand and category.
- 2
The AI drafts a claims-safe pitch from your brand profile, in your own voice — fully editable.
- 3
Open it in your own Gmail or Outlook and send it yourself. Track the reply in your pipeline.
It's your outreach. Always.
The K·Beauty Plug never sends email on a brand's behalf, never speaks to a retailer as you, and never sells placement. Connect drafts and organises — you press send. Features, rankings and verdicts on this site stay earned on value and authenticity, and no Brand Hub tool can buy a brand a better spot.
Common questions
How do I find US retail buyers for my K-beauty brand?
Connect gives you a working directory of US retailers that actually carry or consider Korean beauty — K-beauty specialists, clean and indie retailers, department stores and national chains — with the buying or category role that handles brand submissions at each one, plus how that retailer prefers to be approached. You filter by fit, save the ones worth pursuing, and work them as a pipeline instead of guessing at info@ addresses.
Does The K-Beauty Plug contact retailers for me?
No. Connect drafts the outreach; you send it. Every finished pitch opens in your own Gmail or Outlook compose window (or copies to your clipboard, or downloads as an .eml file) and you press send from your own inbox. The app never sends email on a brand's behalf, and we never imply a relationship with a retailer that you haven't built yourself.
Is placement for sale?
No. Nothing on The K-Beauty Plug is for sale — not a feature, not a ranking, not a verdict. Brand Hub tools give you visibility into your market, never a better spot in it. Rankings stay earned on value and authenticity, and every affiliate link is disclosed.
How does the AI pitch writer work?
It writes from your own brand profile — the positioning, category, hero claims and goals you entered in the Brand Hub — in your first-person founder voice, angled for the type of retailer you picked. It doesn't invent metrics, certifications or awards: if your profile is thin, it uses neutral phrasing and bracketed placeholders for you to fill in. Every draft is editable before it leaves your hands.
Are the pitches claims-compliant?
Every draft runs through the same US cosmetic-claims guardrail as our Compliance & claims checker, so drug and therapeutic language — 'treats,' 'heals,' 'anti-inflammatory,' 'clinically proven' when it isn't substantiated in your profile — is rewritten before you see it. It's a first read, not legal advice, and you review before you send.
What does Connect cost?
Connect is part of the Brand Hub and is free for founding-partner pilots in our Ieum program, with plans from $125/month after launch. Spots are limited and we never take payment to rank or feature a brand.