Indie & emerging.
Vetted, not paid for
Brand takeover
This week
Sunnicorn.
Founded by Lee Songyi


Fresh finds
View all
HEVEBLUE
Salmon Caring Centella Ampoule
from $28.70
2 retailers
ClearDea
Minari Deep Cool Soothing Cream
from $21.60
3 retailers
HOUSE OF HUR
Tropical Dew Sun Cream
from $15.20 · $0.30/ml
2 retailers
![[PICCASSO] Latex Square Sponge 6P](https://d1cnx04b8cgzcv.cloudfront.net/media/products/products/468dfcd1-a581-4010-beec-0ab3396b29a0_1775204660190.png)
PICCASSO
[PICCASSO] Latex Square Sponge 6P
from $7.38
2 retailers
NEOGEN
Double Vita Capsule Cleansing Foam
from $18.40
4 retailers

ClearDea
Mucin Collagen Volumizing Cream Ampoule 4ml x 5
from $48.60 · $12.15/ml
2 retailers
HEVEBLUE
Milk Rice Liposome Shot White Cream
from $22.95
2 retailers

ClearDea
Mucin Collagenetinal Deep Wrinkle Shot 4ml x 5
from $49.68 · $12.42/ml
2 retailers
If you liked that
Swap the staple
Beloved mainstream picks, paired with an emerging maker doing the same job.

COSRX
Advanced Snail Radiance Dual Essence
$16.80landed
A premium formula with clinical-grade peptide levels the mass staple can't match at scale.

ClearDea
Mucin Collagenetinal Deep Wrinkle Shot 4ml x 5
$49.68landed
3.0× the stapleBeauty of Joseon
Relief Sun: Rice + Probiotics SPF50+
$11.70landed
A high-performance sunscreen with the newest UV filters cleared for daily use.

FREBITS
Sun Finishing Stick 01 Pure Violet
$24.00landed
2.1× the stapleAnua
Peach 77 Niacin Essence Toner
$14.00landed
A meaningful step up in extract concentration and finish for the price of a coffee-a-week.

DAMTONE
Damtone Retoning Soothing Toner
$23.46landed
1.7× the stapleThe directory
A–Z indie index
69 indie brands
A
B
- BACK At ONE3BACK A
BACK At ONE
Known for mask.
See all 3 productsHero product
Bye Bye Breakouts and Sensitivity Mask
$17.14landed
- BE ON TIME6
- blancdoux1blancd
blancdoux
Known for serum.
See all 1 productHero product
Oligo Hyaluronic Acid Deep Glow Serum 85ml
$19.90landed
- BYRODAM4
C
- CCLIME BEAUTY5CCLIME
CCLIME BEAUTY
Known for moisturizer.
See all 5 productsHero product
CCLIME CoreSet Lift & Firm Cream
$42.75landed
- CHIPE3
- ClearDea7ClearD
ClearDea
Known for moisturizer.
ClearDeaMoisturizerSee all 7 productsHero product
Minari Deep Cool Soothing Cream
$21.60landed
- courcelles6
D
- DAMTONE4DAMTON
DAMTONE
Known for toner.
See all 4 productsHero product
Damtone Retoning Soothing Toner
$23.46landed
- dodolabel2
- dollop1dollop
dollop
Known for sunscreen.
See all 1 productHero product
Clear Sunshade Priming Sunscreen
$25.00landed
E
- EIND2
- EIRUA1EIRUA
EIRUA
Known for skincare.
See all 1 productHero product
The Touch Perfumed Polish Oil Eclipse Reverie
$33.00landed
F
- Faddisttoo11
- FINDIVE11FINDIV
FINDIVE
Known for cleanser.
See all 11 productsHero product
Bakuchiol Enzyme Powder Vitamin C Cleanser 40g
$28.50landed
- Flik7
- FREBITS4FREBIT
FREBITS
Known for sunscreen.
See all 4 productsHero product
Sun Finishing Stick 01 Pure Violet
$24.00landed
G
H
- HAUA4
- HAUM-ALL1HAUM-A
HAUM-ALL
Known for skincare.
See all 1 productHero product
Hoom Root Volume Tweezers Hair Clip Pin
$10.90landed
- Hesul7
- HEVEBLUE21HEVEBL
HEVEBLUE
Known for ampoule.
See all 21 productsHero product
Salmon Caring Centella Ampoule
$28.70landed
- HOUSE OF HUR9HOUSE
HOUSE OF HUR
Known for sunscreen.
HOUSE OF HURSunscreenSee all 9 productsHero product
Tropical Dew Sun Cream
$15.20landed
- House of Hur3
- huemi1
- Hwarang1Hwaran
Hwarang
Known for cleanser.
HwarangCleanserSee all 1 productHero product
Bellflower Cleansing Balm
$18.00landed
- hwarang'4hwaran
hwarang'
Known for cleanser.
See all 4 productsHero product
Moomin x hwarang' Bellflower Cleansing Balm 100ml
$18.70landed
I
J
K
- KAINE14KAINE
KAINE
Known for cleanser.
See all 14 productsHero product
Kombu Hydrating Daily Cleanser
$10.38landed
- kared3
L
M
- MADPEACH2
- MAKE SOUL4
- MAUVNING9MAUVNI
MAUVNING
Known for makeup.
See all 9 productsHero product
Black Bean Nutreatment Eyelash Serum
$25.90landed
- mude2
- Muhav3
- Muldream10Muldre
Muldream
Known for toner.
See all 10 productsHero product
Vegan Green Mild Fresh Serum Toner
$20.00landed
N
- nesh6nesh
nesh
Known for hair.
See all 6 productsHero product
Soy Biome 2step Clinic Hair Mask 4EA
$38.00landed
- NOCTUNNEL4NOCTUN
NOCTUNNEL
Known for skincare.
See all 4 productsHero product
White Evening Fabric Perfume 80ml
$15.90landed
- nonoer4
O
- Omitted4Omitte
Omitted
Known for pads.
See all 4 productsHero product
Fresh Lime Dewy & Pore Purifying Toner Pad 160ml, 70pads
$23.40landed
P
- PICCASSO16PICCAS
PICCASSO
Known for makeup.
See all 16 productsHero product
[PICCASSO] Latex Square Sponge 6P
$7.38landed
- PICCASSO COLLEZIONI3PICCAS
PICCASSO COLLEZIONI
Known for skincare.
See all 3 productsHero product
[PICCASSO COLLEZIONI] brush cleansing mat pink
$4.92landed
- PROEIGHT1PROEIG
PROEIGHT
Known for makeup.
See all 1 productHero product
[PRO8] Liquid Define Liner 01 deep black
$18.84landed
R
S
- ScalQ9ScalQ
ScalQ
Known for hair.
See all 9 productsHero product
Travel Size Milky Protein Hair Treatment 10ml (10ea)
$13.00landed
- SOONSOOJAA4SOONSO
SOONSOOJAA
Known for mask.
See all 4 productsHero product
Miracle Active Mask EX (10 sheets)
$40.00landed
- Sunnicorn9

Sunnicorn
Verified brand
Sunnicorn is a vegan, sustainability-first K-beauty maker you won't find on big-box shelves.
Meet the brand
T
- Talitha Koum2
- teo and the3
- Terez & Honor20Terez
Terez & Honor
Verified brand
Terez & Honor is an indie K-beauty label built around targeted treatments — under-eye patches, PDRN and collagen overnight wrapping masks,…
Meet the brandHero product
Vitamin C Niacinamide Eye Gel Patch
$20.99landed
- THEBOON16THEBOO
THEBOON
Known for makeup.
See all 16 productsHero product
Artist detail eyelash curler
$10.50landed
- TOOLIF34TOOLIF
TOOLIF
Verified brand
TOOLIF is one of the most widely stocked indie K-beauty makers in our catalog — dozens of products spanning everyday skincare staples, wit…
Meet the brandHero product
Glow Booster Cushion PufF 5P
$10.00landed
- tooq3
U
- UNLEASHIA8UNLEAS
UNLEASHIA
Known for makeup.
See all 8 productsHero product
SATIN WEAR HEALTHY-GREEN CUSHION RE-FEEL
$13.90landed
- Ureun14Ureun
Ureun
Known for moisturizer.
See all 14 productsHero product
Ureun Vegan All In One Lotion
$28.50landed
V
W
- WHIPPED7WHIPPE
WHIPPED
Known for exfoliator.
See all 7 productsHero product
WHIPPED DDALVA VEGAN PACK SCRUB 40g
$9.00landed
- WOLLYO6WOLLYO
WOLLYO
Known for cleanser.
See all 6 productsHero product
Azulene Blue Cleansing Balm 100ml
$22.00landed
Y
- Yepre5Yepre
Yepre
Known for makeup.
See all 5 productsHero product
Pretty Water Velvet Lasting Tint
$13.57landed
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